The Row Bags: Your Questions Answered

The questions below are the ones asked most often about the row bags, and each is answered with verifiable material only. All prices below are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Bags only, here: ready-to-wear and footwear are not covered. Claims that are widely repeated but cannot be checked are omitted.

Who is behind The Row, and where are the bags made?

The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, alongside a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries do not stand up to checking. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.

Why do the bags carry no logo?

Nothing in the range carries an exterior logo plaque, branded hardware or a monogram print. Instead, you read the bag by silhouette, proportion and construction. Look low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and expect a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are row tote bag proper materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.

How much should you expect to pay for a The Row bag?

There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. The floor was $590 for a Double Travel Wallet, and the ceiling $6,900 for the Marco Bag. Think in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. Size counts for less than material when it comes to the number. Opt for suede and you pay a consistent premium over calfskin in the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table is a snapshot, not a quotation.

Is the Margaux discontinued?

No one outside the company knows, and the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. The discontinuation is widely reported, yet the brand has never officially confirmed it. Those two claims are different, and any article merging them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.

What is the difference between the Margaux and the Soft Margaux?

The Soft Margaux is a genuine rework rather than a renaming. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. At an observed $3,650, Soft Margaux 10 runs to 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports place a Soft Margaux 15 at about $4,700, though nothing confirms it. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.

Why do the model names have numbers in them?

Read the number as width in inches; it is neither a size tier or a series code. The convention applies across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. This makes comparison unusually easy, because two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is listed by a major retailer at approximately 17 x 12 x 9 inches, although the price is not verified. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learning both conventions tells you nearly everything you need before seeing the bag.

How can you tell a real The Row bag from a fake?

The brand runs no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Everything falls to physical inspection instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. The difference in hand is telling: genuine hide is substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.

• Serial numbers, date codes and authenticity cards do not exist here
• Evenly dense stitching plus tidy hand-painted edges
• Crisp, centred interior stamp reading Made in Italy
• Hardware matte or brushed, closing precisely
• A silhouette that stays put with nothing inside

Do The Row bags retain value on the secondary market?

On observed market behaviour they have, but this is not investment advice and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand reached 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale has been reported up about 44% year over year, a softer figure. Canvas, nylon, sisal and seasonal colours sell down, so the retention belongs to black and neutral calfskin rather than the line as a whole.

Where do you buy The Row bags?

Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. If you want off-price and archive stock, The Outnet is where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari also carry them, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale needs to know that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.

How do you care for one?

No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain should be avoided throughout, and storage means the dust bag, lightly stuffed so the shape holds. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Spot-cleaning is the only option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.