AMIRI: A Full Guide to Everything the House Makes in 2026

AMIRI is a Los Angeles luxury house built on hand-finished denim, skeleton-appliqué sneakers and heavy graphic jersey. It shows in Paris twice a year, but it is an American company with an American studio. One idea carries the identity, which is to take jeans apart and remake them visibly with leather, bandana print or jacquard. The searches that bring readers here are widely different. The phrase amiri clothing points at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear the label began with. What follows is the documented version, with the claims that fail checking flagged.

Who founded the house, and what is really documented

Mike Amiri, an American designer of Iranian background, is the founder and creative director. His CFDA profile and the brand’s about page carry one phrase: he began hand-crafting unique stage pieces for legendary Los Angeles performers. Neither source claims more than that, which keeps rock clients named in retail editorial as reports rather than confirmed fact. A press release dated 3 December 2014 credits him with over ten years in luxury and projects for Helmut Lang, J Brand and RRL, which is publicity rather than confirmation. The same release announced his appointment as head designer of ready-to-wear and accessories at Buscemi, which almost every profile leaves out. The law-school backstory has no primary source online, and nowhere is his full legal name documented.

Two citable answers to the founding-year question

The label is dated to 2014 by most sources, among them the brand’s about page, the CFDA, its Italian minority investor and the main reference summaries. The December 2014 press release differs, placing the founding in 2013 in partnership with the retailer Maxfield. Since both are citable, careful writing should not settle the question in passing. Put it this way and nothing breaks: the house dates itself to 2014, and the earliest press release dates it to 2013. The launch itself is not disputed: an exclusive capsule sold through amiri jeans the Los Angeles concept store Maxfield. Maxfield is called a founding partner rather than the first stockist in that release, which goes further again.

Ownership, leadership and the money question

Mike Amiri is the majority owner, so the house is still run independently day to day. In 2019 the Italian group OTB, chaired by Diesel founder Renzo Rosso, took a minority stake on undisclosed terms. The percentage is not public, so any published figure is a guess. On 1 April 2023 Adrian Ward-Rees became chief executive, following senior roles at Burberry and Dior Menswear, and whether he still holds the post is unconfirmed. That widely quoted $300 million sales line is a founder statement passed on by the press rather than an audited figure. Valuation and net-worth numbers circulate without any sourcing and should not be repeated.

The real size of the retail network

Owned stores and wholesale doors have to be separated, because nothing in AMIRI coverage is mis-stated more often. On the brand’s own retail-locations listing there are roughly 33 boutiques, several marked as coming soon, and trade reporting counts about 31 stand-alone stores in 2026 after Milan. Wholesale works differently, with around 150 luxury accounts spread across roughly 400 points of sale and more than 160 retailers carrying the label. Much larger store counts fold those wholesale doors into owned stores and should not be repeated. Rodeo Drive in Beverly Hills took the first permanent store in 2020. Milan came later as the first permanent European store, with London following.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, the seat of the house identity

Denim is the origin of the label and still its anchor, and the operative verb is repair. The jeans are hand-distressed and then rebuilt in plain sight with contrast material, so the finish reads as irregular instead of machine-uniform. MX1, Stack, Thrasher and Shotgun are the fits in circulation, joined by roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. MX3 turns up only as a women’s Baggy MX3, a motocross hybrid without a waistband observed at $990, and not as a men’s high-destruction jean. Bandana and Crystal are treatments applied across those fits, not fits themselves, so MX1 Bandana and Crystal Thrasher are the correct forms.

The footwear, and the bones motif

Skel Top Low is what the house calls its signature sneaker in its own product copy. The shoe is a basketball silhouette in leather and suede on a two-tone rubber sole, with hand-cut bone appliqués, observed at $650. A different shoe again is the Skel Court, a canvas retro-court style carrying the same bones motif, high-top observed at $690. Stars Court uses that silhouette but swaps bones for star appliqués, refreshed for Pre-Spring 2026. The MA-1 here is a sneaker observed at $799, not a bomber jacket, though MA-1 is elsewhere the generic military bomber designation. MA stands for the founder’s initials and heads MA Bar, MA Core, MA Quad, MA Fit and MA Skyline, while the Ryder Boot runs $1,090 to $1,290.

The jersey, the shirting and the outerwear

That skeleton motif defining the sneakers extends into the soft goods as well. Confirmed pieces include the Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt. The MA Core Logo Hoodie is the plain option, a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. Conflating the MA Core Logo Tee with the MA Bar Logo Tee is common, though they are different products made in different countries. Flannel is a founding pillar, not a seasonal add-on, and the MA Quad Bleached Flannel is observed at $1,290. Wool and leather varsity jackets and denim work jackets take outerwear higher on that same repair logic, but no flagship bomber is supported.

Where AMIRI is genuinely made

Origin varies by style, so the claim that everything is made in Los Angeles is false. The United States is the origin for the MX1 jean, the Stack jean and the MA Core Logo Hoodie. The MA Bar Logo Tee is specifically made in Los Angeles, which covers one product rather than the range. The MA Core Logo Tee comes out of Italy, which catches out people who assume the jersey follows the denim. Footwear, the Skel Top Low and the Skel Court Hi included, is made in Vietnam. A jean labelled made in Italy, or a Skel-Top labelled made in the United States, is a reason to look harder at the piece.

Observed prices, and discounting that is structural

The figures below are observed market listings read in 2026, not an official price list, and they move. Treat them as bands rather than fixed points. Tees start around $425, core jeans sit between roughly $750 and $1,100, hoodies run from about $650 into the $900s, and sneakers cluster between $620 and $800. Worked outerwear, varsity jackets among it, reaches $1,800 to $2,300 and above at list. Discounting is structural rather than exceptional, with in-season reductions of 40 to 70 percent at authorised multi-brand retailers and off-price channels. Because that sale floor caps what the secondary market will pay, resale on standard pieces stays below retail.

Claims that deserve caution

A surprising share of published AMIRI copy reproduces the same errors. The founding year is presented as settled when two sources disagree, store counts are inflated by folding wholesale doors into owned boutiques, and revenue is quoted as audited when it is a founder statement. The most persistent product invention is the tiered MX ladder, where each number supposedly means heavier destruction, and it reads like search-optimised filler. Promoting treatments to fits, merging footwear names and describing the MA-1 sneaker as a jacket are all common. Finally, no official outlet exists, online or physical. In a July 2021 federal complaint the company stated that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Check whether any store count refers to owned boutiques or to wholesale doors.
2. Read named rock clients as secondary-press reports rather than brand claims.
3. Bandana and Crystal are treatments; MX1, Stack, Thrasher and Shotgun are fits.
4. Confirm origin on the label, because it varies by style.
5. Use authorised sale prices as the reference for any resale offer.